Prison Island is an entertainment venue based in Belfast that offers
customers a ‘Crystal Maze’ style experience with a series of
unique challenges in prison themed cells. Concept was tasked with
a brief to launch the first Prison Island venue in Ireland.
With a limited budget, it was important to maximise awareness
quicky and an online video was produced with Cool FM’s Breakfast
crew. Social media, digital maketing and PR activities all combined
to successfully launch the business.
A formal opening event was also organised by Concept using our
event management experience.