To promote Autism Awareness Week, Concept planned and implemented a multi-format outdoor advertising campaign for Lisburn based charity, Stepping Stones. Targeting key locations across Northern Ireland, formats included 48 sheet billboards, digital screens and 6 sheet adshel posters, all supplemented by bus advertising. The campaign was judged to be a major success, helping to increase traffic to the Stepping Stones’ website by 1207% and generating an 84.7% increase in new site users.